Active Supporters is the number of people who entered your Creator Code at least once during the current month, regardless of whether they made a purchase. The percentage shown next to it indicates the change compared to the previous month.
Engagement Tiers categorize your Active Supporters into four groups based on their purchase activity over the past six months:
- Observers: 0 purchases
- Casuals: 1–3 purchases
- Regulars: 4–9 purchases
- Loyalists: 10 or more purchases
Because Active Supporters is based on the current month while Engagement Tiers reflect the past six months, the two totals may not match exactly.